Money20/20 Europe 2027: Worth It for a Fraud-Prevention Vendor?
We graded Money20/20 Europe 2027 (8–10 June, Amsterdam) for a team selling fraud screening to online retailers: score, format, budget and a meeting plan.
Each month we take one public show and run it through the same scoring model Hallway uses, for one concrete seller. This month: Money20/20 Europe 2027, for a company that sells payment fraud screening to online retailers and sells in the EU. Everything below comes from the organiser's public pages; where a number is our own estimate, we say so.
The show in public numbers
From the organiser's attend page and home page:
- When and where: 8–10 June 2027, RAI Amsterdam.
- Size: 7,400+ attendees from 2,300+ companies and 100+ countries; 450+ speakers.
- Seniority: the organiser says one in three attendees is C-suite.
- Lists you can see in advance: a public 2027 sponsor list (about 125 names when we counted, grouped by tier and filterable by sector), and an attending-companies list you can download after filling in a form.
- Meetings: the organiser runs a meeting service ("Sm∆rtMeet") and an event app; the networking page still describes the 2026 edition, so check what is confirmed for 2027.
- Content: the 2027 theme is "Control is Changing Hands", with five pillars, one of them "The Changing Trust Equation" (content pillars). Fraud is not a named track on the pages we read.
The public figures do not quite agree with each other: the attend page shows "330+" sponsors in one place and "220+ already signed" in another. That is normal seven months out. Plan on the list growing.
The grade: C, 68 out of 100
We score six factors, each from 0 to 1, with fixed weights. The model is explained in Which Trade Shows to Attend.
| Factor (weight) | Value | Why |
|---|---|---|
| Your buyers in the room (30) | 0.43 | The crowd is mostly banks, payment companies and fintechs. Online retailers attend, but they are a minority, and the buyer for fraud screening at a merchant (head of payments, risk or e-commerce) is a subset of them. Our estimate: about 4 in 10 attendees are worth talking to. |
| Fit with what you sell (20) | 0.70 | Payments is the whole agenda and one pillar is about trust, but fraud is not a named track. |
| Your region (15) | 1.00 | Amsterdam is inside an EU sales territory. |
| Who is there is knowable (15) | 0.70 | A public sponsor list plus a downloadable attending-companies list: enough to build a target list before you travel. |
| Room left by competitors (10) | 0.72 | Fraud vendors often sponsor payments shows, which tells you the buyers are there, and also that you will not be the only one asking for their time. |
| Time to prepare (10) | 0.80 | About seven months out: time to book meetings, not yet to panic. |
Total: 68, grade C. The same show for a team that sells only in the US scores 57, still a C, because travel to Europe stops counting as home turf.
A C does not mean "skip it". It means: go with a narrow goal, not a booth.
For comparison, our free show check gives the same question a B at 79. It found fraud sessions on the 2026 agenda and reads more of the crowd as buyers. We scored more cautiously because the 2027 pages do not name fraud yet and most attendees work for banks and fintechs, not merchants. The two grades disagree on how many buyers will be there; check that first by downloading the attending-companies list.
The format that fits: walk the floor with booked meetings
For a C, a stand is the expensive way to wait for the right people to walk past. The better play here:
- Walk the floor with meetings booked in advance. Typical all-in budget for one or two people: €3,000–12,000 (passes, travel, hotel in Amsterdam in June). Target 15 meetings, which puts a meeting at roughly €400 at the middle of that range.
- Start preparing by 11 May 2027 at the latest; four weeks is the minimum for pre-show outreach to land in calendars. Starting in March is better.
- Consider speaking instead of sponsoring. The call for content closes 27 November 2026, and selected speakers attend for €2,495 plus VAT according to the organiser. A talk about fraud at checkout gets you into the one room where that buyer is sitting.
Who to meet, and how to find them
You cannot download the attendee list, and you should not try. You can do this:
- Start from the sponsor list. Filter it for retailers, marketplaces, payment service providers and acquirers. The merchants among them are prospects. The PSPs and acquirers are partners who resell or refer fraud tools.
- Add the attending-companies list. Download it from the organiser and keep the online retailers and marketplaces that fit your size range.
- Rank the companies. Size, region, how much of their revenue is online, and whether you already talk to them in your CRM.
- Find two people per company. The head of payments and the head of risk or fraud, through the data tools you already use. Speakers count double: they are confirmed to be there.
- Ask for 20 minutes at the show, three to five weeks before. Mention something specific to them, offer two time slots, and add a booking link. Follow up once. Stop when they reply.
- Use the organiser's meeting service on top for the people who reach out first.
The verdict
- EU vendors selling fraud screening to merchants: go, without a stand, with 15 meetings booked before you board.
- Vendors selling to banks: the same show will grade higher for you. Run it again with your own buyer.
- US-only teams: a C at 57. Send one person only if partners you already work with will be there.
Run it for your own offer
The grade changes with what you sell, who buys it and where you sell. Hallway's free show check does this in about a minute for any show link. In Hallway itself, the same model ranks the companies and people on the lists above and plans the outreach around the show dates.
Figures as published by the organiser on 10 November 2026. Our estimates are labelled. Check dates and prices on the official site before you book.