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Playbooks voor B2B-teams: welke beurzen je kiest, wie je spreekt, hoe je ze vóór de beurs inplant, wat je doet op de beursvloer en erna.
Artikelen zijn beschikbaar in het Engels, Duits, Frans en Spaans.
We graded Money20/20 Europe 2027 (8–10 June, Amsterdam) for a team selling fraud screening to online retailers: score, format, budget and a meeting plan.
6 november 2026 · 5 min lezenBuild a trade show attendee list lawfully from exhibitor directories, speaker pages, event apps, opt-in lists, public posts and your CRM, plus what to avoid.
5 november 2026 · 5 min lezenHow to coordinate a trade show team: one owner per prospect, meeting routing, no double-pitching, daily stand-ups, shared notes, and a clean handover after.
3 november 2026 · 5 min lezenBuild a trade show budget from a meetings target: every cost category, an illustrative budget table, and how to choose a booth, floor walking, or side event.
2 november 2026 · 5 min lezenIncrease booth traffic with the right visitors: invitations with a reason, bookable time slots, morning-of reminders, a booth set up for talks, and tracking.
26 oktober 2026 · 4 min lezenSeven short, plain-text pre-event email templates for meetings, booth visits, side events, speakers, intro calls, reminders and a last nudge, with tips.
24 oktober 2026 · 4 min lezenA B2B event strategy for sales teams: grade events, pick a format for each, set budget envelopes, track deadlines, choose who goes, and review every quarter.
22 oktober 2026 · 5 min lezenSet up event attribution in HubSpot: campaigns vs properties, contact-level event touches, deal association, attribution windows and cost per meeting reports.
20 oktober 2026 · 5 min lezenPlan a conference side event that fills: build the guest list, time invitations, write the invite, confirm and remind guests, manage no-shows, and follow up.
13 oktober 2026 · 5 min lezenThe trade show KPIs that matter: target meeting rate, no-show rate, cost per meeting, pipeline per euro, follow-up speed, with definitions and target setting.
12 oktober 2026 · 5 min lezenDecide which trade shows to attend with a six-factor scoring model: ICP fit, product fit, region, list access, competitors and lead time, graded from A to D.
10 oktober 2026 · 6 min lezenA practical guide to GDPR for trade show leads: legitimate interest vs consent, badge scans, opt-outs, recording the source, retention, exports and erasure.
8 oktober 2026 · 5 min lezenBadge scans give you names, not leads. Learn what to capture instead with 20-second structured notes, and why pre-booked meetings beat walk-in booth traffic.
1 oktober 2026 · 5 min lezenHow to run LinkedIn outreach before a conference by hand: short connection notes, useful follow-ups, the event as your reason, human pacing, and no automation.
29 september 2026 · 4 min lezenA practical event lead nurturing plan for shortlisted people you didn't meet at a show: a paced 60–90 day sequence, reasons to reach out, and when to stop.
29 september 2026 · 4 min lezenWhat to send after a trade show and when: follow-up email templates by contact type, how to reference the conversation, when to call, and when to nurture.
28 september 2026 · 5 min lezenMeasure trade show ROI with cost per meeting and pipeline per event. What to count as cost, the formulas to use, and a worked example you can copy.
19 september 2026 · 5 min lezenA field guide to attend a trade show without a booth: book meetings ahead, respect exhibitors, use quiet hours, work talks and side events, and log every chat.
17 september 2026 · 6 min lezenTurn the trade show floor plan into a day plan: map target booths, route around booked meetings, set time per stop, handle no-shows, and re-plan by midday.
17 september 2026 · 5 min lezenHow to book 15-minute pre-event discovery calls 2–4 weeks before a trade show: who to offer them to, wording, a call agenda, and how to turn them into meetings.
14 september 2026 · 6 min lezenA week-by-week pre-show playbook to book meetings at a trade show: set a target, build a shortlist, time your outreach, confirm slots and plan the floor.