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Playbook per team B2B: quali fiere scegliere, chi incontrare, come fissare gli incontri prima della fiera, cosa fare tra gli stand e dopo.
Gli articoli sono disponibili in inglese, tedesco, francese e spagnolo.
We graded Money20/20 Europe 2027 (8–10 June, Amsterdam) for a team selling fraud screening to online retailers: score, format, budget and a meeting plan.
6 novembre 2026 · 5 min di letturaBuild a trade show attendee list lawfully from exhibitor directories, speaker pages, event apps, opt-in lists, public posts and your CRM, plus what to avoid.
5 novembre 2026 · 5 min di letturaHow to coordinate a trade show team: one owner per prospect, meeting routing, no double-pitching, daily stand-ups, shared notes, and a clean handover after.
3 novembre 2026 · 5 min di letturaBuild a trade show budget from a meetings target: every cost category, an illustrative budget table, and how to choose a booth, floor walking, or side event.
2 novembre 2026 · 5 min di letturaIncrease booth traffic with the right visitors: invitations with a reason, bookable time slots, morning-of reminders, a booth set up for talks, and tracking.
26 ottobre 2026 · 4 min di letturaSeven short, plain-text pre-event email templates for meetings, booth visits, side events, speakers, intro calls, reminders and a last nudge, with tips.
24 ottobre 2026 · 4 min di letturaA B2B event strategy for sales teams: grade events, pick a format for each, set budget envelopes, track deadlines, choose who goes, and review every quarter.
22 ottobre 2026 · 5 min di letturaSet up event attribution in HubSpot: campaigns vs properties, contact-level event touches, deal association, attribution windows and cost per meeting reports.
20 ottobre 2026 · 5 min di letturaPlan a conference side event that fills: build the guest list, time invitations, write the invite, confirm and remind guests, manage no-shows, and follow up.
13 ottobre 2026 · 5 min di letturaThe trade show KPIs that matter: target meeting rate, no-show rate, cost per meeting, pipeline per euro, follow-up speed, with definitions and target setting.
12 ottobre 2026 · 5 min di letturaDecide which trade shows to attend with a six-factor scoring model: ICP fit, product fit, region, list access, competitors and lead time, graded from A to D.
10 ottobre 2026 · 6 min di letturaA practical guide to GDPR for trade show leads: legitimate interest vs consent, badge scans, opt-outs, recording the source, retention, exports and erasure.
8 ottobre 2026 · 5 min di letturaBadge scans give you names, not leads. Learn what to capture instead with 20-second structured notes, and why pre-booked meetings beat walk-in booth traffic.
1 ottobre 2026 · 5 min di letturaHow to run LinkedIn outreach before a conference by hand: short connection notes, useful follow-ups, the event as your reason, human pacing, and no automation.
29 settembre 2026 · 4 min di letturaA practical event lead nurturing plan for shortlisted people you didn't meet at a show: a paced 60–90 day sequence, reasons to reach out, and when to stop.
29 settembre 2026 · 4 min di letturaWhat to send after a trade show and when: follow-up email templates by contact type, how to reference the conversation, when to call, and when to nurture.
28 settembre 2026 · 5 min di letturaMeasure trade show ROI with cost per meeting and pipeline per event. What to count as cost, the formulas to use, and a worked example you can copy.
19 settembre 2026 · 5 min di letturaA field guide to attend a trade show without a booth: book meetings ahead, respect exhibitors, use quiet hours, work talks and side events, and log every chat.
17 settembre 2026 · 6 min di letturaTurn the trade show floor plan into a day plan: map target booths, route around booked meetings, set time per stop, handle no-shows, and re-plan by midday.
17 settembre 2026 · 5 min di letturaHow to book 15-minute pre-event discovery calls 2–4 weeks before a trade show: who to offer them to, wording, a call agenda, and how to turn them into meetings.
14 settembre 2026 · 6 min di letturaA week-by-week pre-show playbook to book meetings at a trade show: set a target, build a shortlist, time your outreach, confirm slots and plan the floor.