Done for you · per event
Our team runs Hallway for your event end to end — for the goal you choose: visitors at your booth, meetings for your sellers, a full side event, intro calls before the show or sales calls after it. You pay €990 setup and €49 per booked meeting, visit or call. Nothing else.
That is your part before the show. The rest is ours.
Choose one goal or combine them for the same show. The mechanics below are the same for each; only the play and what counts as a result change.
One event can serve several goals at once — for example booth visits and seller meetings before the show, sales calls after it.
What we do, what you do and what you get at every stage. Click a step.
30-minute call, connect your mailbox
A written scope: target roles, meeting cap, templates to approve
Not a list of names and a hope. Each meeting comes with the reason, the context and a place on the floor. Shown with fictional data.
Every person ranked P1 to P4 with the reason on the row and one owner on your team. You strike out anyone before outreach starts.
Why now Moving workloads to the EU this year.
Ask Current latency in DE and FR.
History Demo with your team in March.
Who they are, why now, what they care about, what happened before. Attached to the calendar invite and on the phone at the show.
Calendar invitations from your address to the prospect with the right seller in copy, and a walking route per seller around the booked meetings.
Meetings held, pipeline, cost per meeting and who is still in nurture — the numbers you need when someone asks whether the show was worth it.
The definition goes into the written scope before we start, so there is nothing to argue about later.
You set the maximum number of meetings. We stop booking at the cap, so the bill can never run past it.
A meeting that does not happen and is not rescheduled is not billed. We try to reschedule first.
Setup is invoiced when you sign the scope. Meetings are invoiced once, after the show, for the meetings that took place.
Every message, reply and meeting is visible in your Hallway workspace while it happens, plus a digest every morning.
Most of the risk sits with us: if nobody books, you have paid for the setup and keep the shortlist.
| Do it yourself | Hire an event SDR | Outreach agency | Hallway done for you | |
|---|---|---|---|---|
| You pay for | Your team's time | Salary, from day one | A monthly retainer | Setup + each booked meeting |
| If no meetings get booked | Time is gone | Salary is paid | Retainer is paid | You pay the €990 setup only |
| Time to start | Now, if someone has time | Hiring and ramp | Onboarding | 3–6 weeks before the show |
| Commitment | — | Employment | Usually several months | One event |
| Emails from your own domain | Yes | Yes | Often their domains | Yes, your mailbox |
| Built around the event | Depends | Depends | Rarely | Floor plan, booths, route, briefs |
| The data stays with you | Yes | Yes | Often not | Yes, in your Hallway workspace |
Not included: your booth, travel and tickets. Prices in euros, excluding VAT. Scope and the definition of a booked meeting are agreed in writing before we start.
€990 setup + €49 × 20 meetings at the cap. Fewer meetings, smaller bill. Your numbers, your math — not a promise of results.
Yes. We invite the people you want at your stand with a reason to come and a time slot, and remind them on the morning. A booth visit with a time slot is billed like a meeting; walk-ins are not billed.
Yes. We invite the people you most want in the room, track yes/no, keep a waitlist and send a reminder the day before. You get the guest list with briefs at the door. Side events are billed €49 per guest who came, counted at check-in; yeses who do not come are not billed.
Yes. Intro calls 2–4 weeks before the show, so the on-site meeting is about the deal, and sales calls after it for everyone on your list — the people you met, your badge scans, the organizer's opt-in list if your package includes one, and shortlisted people you missed. Each booked call is billed like a meeting.
A Hallway operator — a person on our team — runs your campaign inside your own Hallway workspace, with the same product you would use yourself. You can open the workspace at any time and see every person, message, reply and meeting.
About an hour before the show: a 30-minute setup call, 20 minutes to approve the shortlist, 10 minutes to approve the templates. If you want LinkedIn steps as well, about 10 minutes a day during the outreach weeks to press send on messages we prepared. Then you take the meetings.
Ideally 6 weeks before the show — that leaves four weeks of outreach, which is when most meetings get booked. 3 weeks is the minimum; closer than that we will tell you honestly whether it is worth it.
B2B trade shows, expos and conferences with at least one of: an exhibitor list, a speaker page, an attendee list in the event app you can open, or a floor plan. If your buyers exhibit or speak there, it works best.
The public exhibitor list and floor plan, speakers, public signals that someone is attending, your CRM, and decision-makers at the companies that fit. We never log into event apps on your behalf and never export attendee lists.
Email from your own mailbox, booth and side-event invitations, and calendar invites. LinkedIn and event-app messages are written for you and sent by you in one click — no bots on your accounts.
We answer scheduling replies in the same thread, in your name, using wording you approved: proposing times, confirming, rescheduling. Anything beyond scheduling — pricing, a technical question, a complaint — goes to you the same day.
Each person on the shortlist gets one owner: the account owner if you already know the company, otherwise by territory and vertical, otherwise the seller with the fewest meetings. The invite goes on that seller's calendar.
No. You and your team take the meetings. We plan the route, keep the calendar right during the show and draft the follow-ups.
Yes. Each event has its own setup and its own cap. Your shortlists, history and results carry over, so the second event starts faster.
A meeting, booth visit or call accepted by someone from the list you approved, with a time on your calendar — at your booth, at theirs, at a side event, a call before the show or a call after it. A "maybe stop by" without a time does not count.
A meeting that does not happen and is not rescheduled is not billed. When someone cancels, we try to reschedule — at the show or as a call after it.
You set the maximum number of meetings. We stop booking at the cap, so the bill can never run past it.
Setup is invoiced when you sign the scope. Meetings are invoiced once, after the show, for the meetings that took place.
The setup call, connecting your mailbox and checking it is safe to send from, loading the event, scoring every company, building the shortlist, writing the sequence and the opening lines. Contact lookups for the people on your approved shortlist are included.
You change it: strike out people, add companies, change the roles. Outreach does not start until you approve. If you decide not to go ahead, the shortlist is yours to keep.
We do not promise a number. After the shortlist step we give you an estimate based on the size of the approved list, the event and the time left. You set the cap, and you pay only for meetings that are booked.
No minimum number of meetings and no retainer. One event at a time.
Prices are in euros and exclude VAT, which is added where it applies.
Yours, from your own mailbox. You approve the shortlist and every template before the first message goes out.
We check SPF, DKIM and DMARC during setup and send plain-text email at a human pace under daily caps, without tracking pixels. Every email has a one-line opt-out that stops all further steps for that person.
No. We write the note and you press send. Nothing logs into LinkedIn or any event app as you.
You do. Everything lives in your Hallway workspace: people, messages, replies, meetings, notes. Export it at any time, or ask us to erase it.
Business contacts only, the source recorded for every person, opt-outs honoured across all steps, data hosted in London (UK), and export or erasure on request. You remain the controller of your contact data.
We do not run the same event for a direct competitor of yours.
B2B teams who exhibit at or attend trade shows and sell to companies that are there too, with a deal size where a single meeting is worth well over €49.
Consumer events, events where your buyers are not present, or less than 3 weeks to go. We will tell you on the call.
Yes. The workspace is yours. Switch to a Hallway plan and your team keeps working with the same shortlists, sequences and history. Start an annual Team plan within 60 days of the event and the €990 setup is credited to it.
Follow-ups are drafted for the morning after each conversation, the people you missed move into a paced nurture, and you get a one-page report with meetings held, pipeline and cost per meeting.
Something else? hello@hallwaygtm.com — the founder answers.
A 30-minute call: your buyers, the show, what a good meeting is. We come back with a plan, the expected shortlist size and a written scope. No charge until you sign it.
Want to see the product first? Open the live demo · Read how Hallway works